BIO | Sary Hany

BIOGRAPHY

Early Life & Musical Awakening

Born on April 28, 1985, into a culturally rich and arts-loving Egyptian family, Sary Hany was exposed early to a variety of musical styles.

At age nine, Sary picked up a guitar and played a riff after only a few minutes. That day, his family gifted him his first guitar, and within a week he was taking lessons; by ten, he was performing live in front of sizeable audiences.

At fourteen, he secured his first electric guitar and founded a rock band "4 Stix" a year later.

During his mid-teens, Sary’s band “Digla” became a fixture in local talent shows, nightclubs, and even recorded a music video that aired on national television.

Education & Career Shift

Initially pursuing architectural engineering at university, Sary continued dabbling in music on the side. Yet by the end of his second year, it became clear that architecture was not the career he had in mind, and that music was his true calling. His commitment to composition and music production soon outweighed his academic pursuits, leading him to leave college and follow his passion full-time. He later caught up to his studies and got himself a Batchelor Degree in Architecture.

Commercial Breakthrough

In 2005 at age twenty, Sary's lifelong dedication paid off when he was recommended to compose music for a Coca‑Cola advertisement his first major commercial success. This exposure triggered a steady flow of requests from leading brands like Pepsi, Vodafone, Cadbury, Lamborghini, Lipton, Du Telecom, MTC Telecom, and the Egyptian Ministry of Tourism.

His music for MTC Telecom in 2012 earned him multiple honors MENA Crystal, Dubai Lynx, and New York Festivals awards while a 2014 campaign for Du Telecom garnered him a prestigious Cannes Lions award.

Film & TV Scoring

Exploring his passion for storytelling through sound, Sary entered Egyptian TV scoring in 2010, and branched into films shortly thereafter.

His notable credits include the 2016 German documentary Gaza Surf Club, co-directed by Philip Gnadt and Mickey Yamine and featured at the Toronto International Film Festival.

In 2017, he scored the blockbuster El‑Khaliyyah, directed by Tarek El Erian and starring Ahmed Ezz and Amina Khalil; Key 66 took charge of the entire post-production soundtrack including Foley, ADR, and mixing.

Sary also scored other major productions such as Abu Omar Al Masry (2018), Farq Khebra (2021), and a slate of series from 2020 to 2025, including 30th of March, Bimbo, Voy! Voy! Voy!, Tagheir Gaw, El Atawla, Lunch Box, Restart, Mamlaket El Harir, and Qalby W Moftaho.

Entrepreneurship: Key 66 Productions

In November 2014, Sary partnered with his brother Hudz and wife Ingy to found Key 66 Productions, Egypt’s first full-service professional music production house. Designed with acoustically optimised rooms and top-notch gear, Key 66 offers composing, recording, sound design, Foley, ADR, mixing, and mastering all under one roof.

That same year, the studio produced the debut album of the now-highly successful band Sharmoofers, further establishing its reputation in the region.

Artistic Style & Philosophy

Sary is a true multi‑instrumentalist who brings a rare depth to his scores he doesn’t just compose, he plays and records most of the instruments himself, layering guitars, keyboards, percussion, strings, and more to bring his sonic vision to life.

His inventive approach combines electronic styles like electro, house, and dubstep alongside lush orchestral textures, creating music that bridges global trends and authentic regional traditions rooted in his Egyptian heritage. This combination of craftsmanship, openness, and creative versatility defines his evolving musical voice.

Despite this impressive range, Sary approaches every project with grounded humility. As he puts it:

“Every day, I know more about music, but I also figure out that I know nothing at all.”

DISCOGRAPHY

Film & Series Scores

2011- El Gama3a Series, directed by Mohamed Yassin; produced by Al Karma Media Productions & Entertainment.
2012 - Sharbat Loz Series, directed by Khaled Marai; produced by Promo Media, & Lighthouse Films.
2016 - Gaza Surf Club Documentary, directed by Philip Gnadt and Mickey Yamine; produced by Little Bridge Pictures and Westdeutscher Rundfunk.
2017 - El Khaleyah Film, directed by Tarek El Erian; produced by Raw Entertainment.
2018 - Abu Omar El Masry Series, directed by Ahmed Khaled; produced by TVision.
2020 - 30th of March Film, directed by Ahmed Khaled; produced by Dana Group.
2021 - Ureem Season 2 Series, directed by Abdallah Bamgabour, & Maged El Eisy; produced by Sadaf Media Productions.
2021 - Bimbo TV Series, directed by Amr Salama; produced by Shahid.
2021 - Far2 Khebra Film, directed by Sherif Naguib; produced by Film Clinic.
2022 - Rivo Season 1 Series, directed by Yehia Ismail; produced by Watch It.
2022 - Wahed Tany Film, directed by Mohamed Shaker Khedr; produced by Synergy Films.
2023 - Voy! Voy! Voy! Film, directed by Omar Hilal; produced by Film Clinic.
2023 - Tagheir Gaw Series, directed by Mariam Abu Ouf; produced by Cedar Art El Sabbah Brothers.
2024 - El Atawla Season 1 Series, directed by Ahmed Khaled; produced by Cedar Art El Sabbah Brothers.
2024 - The Fashonista Series, directed by Ahmed Abdel Wahed; produced by OSN Plus.
2024 - Lunch Box Series, directed by; produced by Hesham El Rashidy; produced by S Productions.
2024 - Asheq Film, directed by Amr Salah; produced by El Sobky Films.
2025 - El Atawla Season 2 Series, directed by Ahmed Khaled; produced by Cedar Art El Sabbah Brothers.
2025 - Qalby W Moftaho Series, directed by Tamer Mohsen; produced by Media Hub.
2025 - Restart Film, directed by Sarah Wafik; produced by TH Productions.
2025 - Kingdom of Silk Series, directed by Peter Mimi; Produced by Yango Play.

Album & Single Collaborations:

2013 - Shady Ahmed: Way Out - Would You Mind - Way Out.
2014 - Hossam El Husseiny: Party Party.
2014 - Shady Ahmed: Dayra.
2015 - Sharmoofers: Paranoia Album.
2015 - Digla: Weight of the World.
2015 - Zap Tharwat & Amina Khalil: Nour.
2015 - Zap Tharwat: Malouna El Shohra.
2016 - Cheerophobia: Massar Egbari.
2016 - Amir Eid & Moez Masoud: Ya Rehla.
2017 - Menna Hussein: Shams Youm Gedid.
2017 - Nesma Mahgoub: Wujuh.
2017 - Digla: Hidden Road.
2017 - Zap Tharwat & Amir Eid: Fel Sama.
2018 - Zap Tharwat & Ahmed Shiba: Fares.
2018 - Cairokee: Ma ad Sagheiran.
2018 - Zap Tharwat: Al Madinah Album.
2018 - Nathalie Saba: Fe Nas.
2019 - Sharmoofers: Zamba Zamba.
2019 - Zap Tharwat & Doaa El Sebai: Yama.
2020 - Nesma Mahgoub: Kol Shams.
2021 - Mohamed Afifi: Hustler.
2021 - Zap Tharwat & Abdel Rahman Roshdy: Melouk El Madinah.
2021 - Sharmoofers: Sauce El Macarona.
2022 - Cairokee: Roma.
2022 - Ahmed Bahaa & Hassan Shakoush: Di Halawa.
2022 - Zap Tharwat & Muslim: Ghasb Any.
2022 - Tamim Younis: Track El Mousem.
2023 - Zap Tharwat, Amir Eid, & Hudz: Dawaran.
2023 - Amir Eid & Ingy Nazif: Law Kan.
2023 - Tamim Younis: Hozn 2aly 3aly.
2024 - Tamim Younis: Tany.

Notable Works in Advertising:

2005 - Coca-Cola Summer "The Classic Tune"
2006 - Clorets "Summer Arrangements"
2007 - Fayrouz "New Flavours"
2008 - ART "Football Tournaments"
2009 - Renaults "Logan Launch"
2010 - Egypt's Global Tourism "Where it all Begins"
2011 - Egypt's Global Tourism "Lantern Festival"
2012 - Vodafone "Mohamed Mounir" - Nokia "Freestyler"
2013 - Multiple Award Wining MTC Touch "My Plan" - Samsung "Young Stay Young" - Etisalat "My Line"
2014 - Multiple Award Wining Du Telecom"Too Depressing" - Juhayna "Cheering Egyptian Mothers"
2015 - Egypt's Global Tourism "This is Egypt" - Pepsi "FRWD" - E Lites "A Curve Makes a Difference"
2016 - Lenovo "Keynote" - Orange "4G" - Shell "Sponsoring El Ahly Team" - Honor Phone "Separated Love"
2017 - Award Wining Du Telecom "Love it" - Centerpoint "Unleash Greed" - Royal Jordanian "Are you afraid of flying" - HSBC "Bigger Start" - Schweppes "Bold"
2018 - Sarjah Global Tourism "I Want to Know" - Hyundai "World Cup" - Xiaomi "Wolf" - Lavazza "Real Italian Coffee" - Badya "Imitating Art" - Kitco "The Gulf Got Remixed"
2019 - Coca-Cola "African Cup of Nations" - Orange "African Cup of Nations" - Mobil "Mohamed Salah" - Vodafone "Mohamed Salah" - Techno Mobile "Phantom 9"
2020 - Mc Donald's "World Best Fries" - SWVL "The Reasonable Choice" - Lavazza "Coffee at Home" - NBK "What's a Nation" - Hardee's "Go All In"
2021 - Rolling Stones "Rockin' Mamas" - Amazon "Feel your Savings" - Karate "Let's Play" - Schweppes "Bold" - MasterCard
2022 - Muvi Studios "Signature Tune" - Molto "Fino Jingle" - Zoya "It's a Bae Bae Summer" - Oreedoo "Envy Kuwait" - Chevrolet "Silverado Launch"
2023 - Cairo Sumit for Peace - Cheetos "Hashtag" - Suez Canal "Global E-Zone" - Sephora "Colors" - Total "CSR"
2024 - LA7 Wear "Free Palestine" - KFC X Cheetos "New Crunchin' Cheese" - Vodafone "Summer Happiness" - Vodafone "African Cup of Nations"
2025 - Sharjah Global Tourism "A Place Where Stories Unfold" - Amazon "Summer Sales" - E& "5G"